Search engine marketing, also sometimes called “search marketing,” "managed search engine marketing services," and “SEM,” refers to the methods by which a business uses search engines like Google to advertise to users. This can be done through organic methods (SEO) and paid ones (pay-per-click ads).
We use a combination of both SEO and pay-per-click (PPC) in our search engine marketing management services to appeal to those already searching for your products or services.